031 717050, 0198 22 11 000   |     info@muktodhara.biz

Digital Marketing DM#01

1. Introduction 2. Market Research Intro 3. Make a Website 4. Email Marketing 5. Copywriting 6. Search Engine Optimization (SEO) 7. YouTube Marketing 8. Facebook Marketing 9. Twitter Marketing 10. Quora Marketing 11. Google AdWords / Ads 12. Google Analytics 13. Instagram Marketing 14. Pinterest Marketing 15. LinkedIn Marketing 16. Facebook Ads 17. App Marketing 18. Conclusion

Course at A Glance

  Date : 01 July, 2020
  No. of Classes/ Sessions : 40-45
    Total Hours : 40-45
  Last Date of Registration :N/A
   Class Schedule :Sat: 08:30 AM - 10:00 AM, Mon: 08:30 AM - 10:00 AM, Wed: 08:30 AM - 10:00 AM

Price: TK. 12,000/- (Excluding VAT & TAX)


1.       Introduction

a.       Course Overview

b.      Digital Marketing Demystified in 5 Mins!

c.       5 Best Digital Marketing Tools

2.       Market Research Intro

a.       How to Find a Hungry-to-Buy Audience with 3 Simple Questions

b.      How to Get Responses to Your Survey

c.       How to Analyse Your Survey Results

d.      How to Get Valuable Feedback Without Sending a Survey

e.       Market Research – Assignment

3.       Make a Website

a.       Build This Site in Less Than 1 Hour

b.      Why Use Wordpress vs. Wix, Weebly etc?

c.       WordPress.com vs.WordPress.org

d.      How to Get a Free Domain & 60% Off Web Hosting

e.       WordPress Installation

f.       How to Verify WHOIS Information [IMPORTANT]

g.       How to Add Pages, Post, Menus & Widgets

h.      How to Add a Premium Wordpress Theme

i.        How to Improve Your WordPress Security with Plugins

j.        Update: How to Get Business Email Free

k.      How to Set Up Email Addresses for Your Business

4.       Email Marketing

a.       Why Market Your Business with Email?

b.      Mailchimp Account Setup

c.       Add Opt-Ins & Pop Ups to Your Website for Free

d.      Collect Emails Without a Website

e.       Create an Email Campaign with Mailchimp

f.       Write Email Subject Lines That Get Opened

g.       Email Marketing Analytics

5.       Copywriting

a.       What is Copywriting?

b.      The “AIDA” Formula

c.       11 Tips for Writing Magnetic Headlines

d.      How to Flip Features Into Benefits

e.       5 Tips to Create an Irresistible Call to Action (CTA)

f.       How to Write Like Your Customers Talk

6.       Search Engine Optimization (SEO)

a.       Introduction to SEO

b.      An Overview of SEO

c.       5 SEO Metrics to Measure SEO Performance

d.      How to SEO Optimise Your Homepage

e.       How to Verify Your Website in The Google Search Console

f.       How to Improve Website Performance & Speed

g.       How to Take the Google Mobile Friendly Test

h.      How to Do Keyword Research: Steps & Strategy

i.        How to Quickly Brainstorm 1000's of Keyword Ideas

j.        How to Narrow Down Your Keyword List (Updated)

k.      How to Narrow Down Your Keyword List (Updated)

l.        How to Assess Keyword Competition & Choose Target Keywords

m.    How to Write Title Tags Search Engines Love

n.      How to Skyrocket Clickthrough Rate with Meta Descriptions

o.      How to Appear in the Google Image Search Results

p.      Copy Optimization: Headings Tags, Outgoing & Internal Links etc.

q.      The Types of Backlinks That Really Matter and How to Get Them

r.        How to Maximise Links for Your SEO Campaigns

s.       How to Create Content That Generates Links & Social Shares on

t.        How to Leverage Authority Websites and Top of the Search Results

u.      The Poster Boy Formula - Build Traffic, Backlinks & Valuable

v.      Local SEO: How to Rank Your Local Business in Google

7.       YouTube Marketing

a.       YouTube Marketing Overview

b.      YouTube Marketing Strategy

c.       How to Find Video Ideas with Competitor Analysis

d.      How to Find Video Ideas with Keyword Research (Updated)

e.       YouTube Account Setup

f.       How to Revert to Creator Studio Classic

g.       YouTube Account Optimisation

h.      YouTube Banner

i.        YouTube Channel Tags

j.        YouTube SEO

k.      Enable Custom Thumbnails

l.        YouTube Thumbnails

m.    YouTube Cards

n.      New YouTube Cards External Link Requirements

o.      YouTube Comments

p.      Manage Multiple YouTube Accounts

q.      YouTube Monetisation

r.        New Monetisation Requirements YouTube

s.       YouTube VidIQ (Free Tool)

t.        YouTube - Increase Subscribers by 400%

u.      YouTube Ads

v.      YouTube Analytics

8.       Facebook Marketing

a.       Why Market Your Business on Facebook?

b.      Facebook Page Setup

c.       Facebook Icon

d.      Facebook Cover Image

e.       Facebook Page Description

f.       Facebook - What to Post?

g.       8 Tactics To Get Your First Page Likes

h.      Secret Way to Boost Page Likes

i.        Facebook Competitions / Contests

j.        Facebook Competitions / Contests

k.      Facebook Live

l.        Manage Multiple Facebook Pages

m.    Facebook Comments & Reviews

n.      Facebook Insights

o.      What's the difference between like/follows,

p.      What's the difference between like/follows,

9.       Twitter Marketing

a.       Twitter Marketing - What You Will Learn?

b.      Twitter Profile Setup

c.       Twitter Accounts to Follow

d.      Twitter Profile Optimisation

e.       Twitter Features

f.       Twitter - What to Post?

g.       Twitter Followers

h.      Twitter Hashtags

i.        Twitter Polls

j.        Pinned Tweets

k.      Twitter Customer Acquisition

l.        Twitter @Mention Influencers

m.    Twitter on Your Website

n.      Twitter Analytics

10.   Quora Marketing

a.       Why Market Your Business on Quora?

b.      Quora Marketing Strategy

c.       Quora Account Setup

d.      Quora Account Optimisation

e.       Build a List of Questions to Answer

f.       Solved: Why is Quora hiding the question stats field?

g.       Format Your Answers for Maximum Clicks

h.      Quora Promotion

i.        Find Blog Post Ideas with Quora

j.        Quora Business Page Setup

k.      Quora Analytics

11.   Google AdWords / Ads

a.       Why Market Your Business with Google Ads?

b.      How Google Ads Works

c.       Analyze Your PPC Competition

d.      Google Ads Account Setup

e.       Select the Right Campaign Type

f.       Determine Bids & Budgets

g.       Target Your Audience

h.      Advanced Campaign Settings

i.        Choose Profitable Keywords

j.        Write Ads That Grab Attention

12.   Google Analytics

a.       Introduction

b.      Google Analytics Glossary - Top 50 Terms

c.       Google Analytics Overview

d.      Google Analytics Demo Account

e.       How to Set Up Google Analytics & Install the Tracking Code On
Your Website

f.       How Google Analytics Works

g.       How to Add Backup Views

h.      How to Add Filters to Reporting Views

i.        How to Set Up Goals in Google Analytics

j.        How to Set Up Ecommerce Tracking in Google Analytics

k.      Main Tools for Analysis

l.        How to Analyse Real Time Reports

m.    How to Analyze Audience Reports

n.      How to Analyze Audience Reports

o.      How to Analyze Behaviour Reports

p.      How to Analyse with Segments

q.      How to Track Marketing Campaigns with Campaign Tagging

r.        Campaign Tagging Example

s.       How to Use Benchmarking Reports to Grow a Business

t.        How to Set Up Custom Dashboards for In-Depth Analysis

u.      How to Set Up Event Tracking in Google Analytics

v.      Goal Value: Rule of Thumb for Assigning Dollar Amounts

w.     How to Set Up Custom Alerts For Traffic Spikes/Drops

x.      How to Remove Spam Traffic from Google Analytics

y.      Use Machine Learning to Understand Your Data (Analytics

z.       How to Manage Multiple Google Analytics Accounts

aa.   How to Link Google Adwords to Google Analytics

13.   Instagram Marketing

a.       Instagram Business Account Setup

b.      Follow These Instagram Accounts

c.       Instagram Profile Image

d.      Instagram Bio

e.       Instagram Content Creation

f.       Instagram Reposting

g.       Instagram Followers Hack

h.      Instagram Hashtags

i.        Instagram Stories

j.        Instagram @Mention Influencers

k.      Instagram Spam

l.        Instagram Analytics

m.    Shopping on Instagram (New Feature)

14.   Pinterest Marketing

a.       Why Market Your Business on Pinterest?

b.      Pinterest Account Setup

c.       Pinterest Accounts to Follow

d.      Pinterest Account Optimisation

e.       Pinterest Account Verification

f.       Pinterest Boards

g.      Pinterest Followers

h.      Pinterest Chrome Extension (Free)

i.        Pinterest Graphics

15.   LinkedIn Marketing

a.       Linkedin Account Setup & Optimisation

b.      Linkedin Connections Hack

c.       Linkedin InMail Hack

d.      Linkedin Viral Posts

e.       Linkedin Blog Traffic

f.       Linkedin Groups

g.       Linkedin Company Page Setup

16.   Facebook Ads

a.       7 Keys to Facebook Advertising Success

b.      Facebook Success Stories

c.       How to Set Up An Advertising Account

d.      Boost Posts vs. Ads Create Tool vs. Power Editor

e.       Key Ad Policies (Facebook & Instagram)

f.       Facebook Ad Structure

g.       Create Your First Ad - Choose a Campaign Objective

h.      Targeting by Location & Demographics

i.        Targeting By Interests

j.        Targeting By Behaviours & Connection

k.      Ad Placements

l.        Budgets

m.    Ad Creative

n.      Tips to Write a Winning Ad

o.      Place Ad Order

p.      Key Advertising Terms

q.      Ad Reporting

r.        How to View Your Billing Summary

s.       Facebook Pixel

t.        How to Install the Facebook Pixel for Apps

u.      Website Custom Audiences

v.      Email List Custom Audience

w.     Page Engagement Custom Audiences

x.      Video Views Custom Audience

y.      Lookalike Audiences

z.       Page Likes With Custom Audiences

aa.   Video Ads

bb.  Lead Ads

cc.   Instagram Ads

dd.  Dynamic Ads For Ecommerce

ee.   Collection Ads for Ecommerce

ff.    Canvas Ads

gg.   Offer Claim Ads

hh.  Local Awareness Ads

ii.      Event Response Ads

jj.      Power Editor

kk.  Easy Split Testing with Power Editor

ll.      Bulk Manage with Power Editor

mm.                      Business Manager

nn.  Solved: Do I need to use Business Manager?

oo.  Business Manager - Roles & Permissions

pp.  Custom Conversions and Standard Events

qq.  Facebook Marketing Partners (FMP's)

rr.     How to Start a Facebook Ads Business

17.   App Marketing

a.       App Store Market Research

b.      43 Ways To Promote Your App

c.       Facebook Ads : App Install & Enggagement Ads

d.      Google Ads : App Install & Engagement Ads

18.   Conclusion

Tentative Class Start


Training Venue

KN Tower (8th Floor), Badamtali Circle, Agrabad C/A, Chittagong, Bangladesh.

Available Seat

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Who Can Join


minimum SSC

Meet the Instructor

Muhammad Afser Uddin

Muhammad Afser Uddin